Brian Peck

Deputy director, International Affairs and Business Development

Brian Peck serves as deputy director in charge of international affairs and business development for the Governor’s Office of Business and Economic Development (GO-Biz). GO-Biz is the lead state entity for economic strategy and marketing of California on issues relating to business development, private sector investment, economic growth and international trade and investment.

Appointed in August 2013 by Governor Edmund G. Brown, Jr., Brian is responsible for promoting California as a destination for international investment as well as California exports of goods and services in the global marketplace. Brian’s office identifies opportunities to ensure California’s infrastructure and business climate are globally competitive.

Prior to joining GO-Biz, Brian was an international trade and intellectual property attorney, advising multi-national clients on international trade, regulatory and compliance matters, international government and policy affairs, global IP asset management and trade-related IP matters. He is an adjunct professor for international trade policy and also international intellectual property at USC Gould School of Law.

Brian served as Senior Director for Intellectual Property at the Office of the U.S. Trade Representative from 2003-2005, and Director of Japanese Affairs at USTR from 2001-2003.  He was the lead negotiator for the intellectual property chapters in several Free Trade Agreements, including the U.S.-Colombia, U.S.-Peru and U.S.-Panama FTAs.  He also oversaw the implementation of intellectual property provisions in the U.S.-Chile FTA and the CAFTA-DR Agreement.  As Senior Director, Brian led an interagency team responsible for developing and implementing policies to strengthen the protection of intellectual property rights in Japan, Korea, Southeast Asia and Latin America; and was also responsible for overseeing U.S. trading partners’ compliance with bilateral and international obligations to protect and enforce IP rights.  As Director for Japanese Affairs, Brian co-chaired the U.S.-Japan Information Technologies Working Group, and worked on regulatory reform initiatives in Japan’s legal regime for IP rights, as well as in the IT, e-commerce, and telecommunications sectors.  He also led bilateral talks with several Asian countries under the WTO negotiations to liberalize international markets for services; and led the U.S. delegation at the WTO TRIPS Council meetings on IP matters.

Prior to his work for the U.S. Trade Representative, Brian was an attorney-advisor with the Office of the Chief Counsel for Import Administration at the Department of Commerce from 1998-2001, where he participated in a number of antidumping and countervailing duty cases.  Brian also participated in litigation before the Court of International Trade and international dispute settlement panels, including an appearance before a WTO Panel in Geneva.

Brian graduated Order of the Coif and received his law degree, cum laude, from the University Of San Diego School of Law, where he served as a member of the San Diego Law Review.  He received his B.A. from the University of California at Berkeley.